“Every spoken word isn’t recorded. Why should your texts be?”

That’s the motto of Cyber Dust. Billionaire investor Mark Cuban on his new messaging app designed to lessen our digital footprint and protect users privacy in ways SnapChat promised to but falls short.

More Details on the startup that is growing now for less than 1 Million:

Cuban took his idea to app developers and launched Cyber Dust to address his privacy concerns. “The minute we hit send on a text we lose control,” says Cuban. “We are all going to have to learn to shrink our digital footprint.”

Yet Cyber Dust is not the only app for ephemeral messages. Snapchat recently added text to its service, after popularizing “selfie” photographs.

Although Cyber Dust has a way to go before reaching Snapchat’s millions of users, Cuban says that his app will appeal to users who are looking for something truly private. “The minute we turn off the server it’s gone forever,” says Cuban.

Cyber Dust does not store messages on hard drives. Snapchat, on the other hand, recently got in trouble with the FTC, saying it misled the public about the extent of its privacy.

Last fall, Snapchat reportedly turned down a $3 billion acquisition offer from Facebook (FB). Cuban says he told Snapchat they were “crazy” for turning down Facebook. “There’s a lot of things that you can do in your life that transcend money when you don’t have to worry about money.”